Five Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI we hear these questions frequently from our potential and current clients. Although social media has been a growing channel for marketing in recent times, many companies haven't yet begun to take advantage of it. This is particularly important when you're investing in SEO. Although the benefits of social media might not be immediately apparent, they are crucial to SEO help. From the myriad of reasons to consider the use of social media in your online strategy, here are 5 advantages of it to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. A social engagement happens the time when people share, like, comment on, share or tweet about an article. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to determine the quality of the content. It's a way of evaluating the content that people consider useful in comparison to what their algorithm decides is of good quality. If a piece of content receives lots of social engagement, it can be instantly classified.

2.) Link Building
It's long gone from the moment when you could simply solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way - create high quality content which is relevant to linking. How can you get your content to websites that are willing to link to your website, even if the request is considered "unnatural"? Social media is the way to go. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, in the event that it's worth linking to. These people will spread your content among others increasing your influence.

3) Content amplification
It doesn't matter how good your content is, شراء ساعات مشاهدة يوتيوب it will not get much traction until you amplify it. Marketing via email is a great way of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. Social media lets you reach new audiences with your content. After you have shared your content, the people who follow you will also share it with their following in the event that they find it helpful. This will cause them to be able to share it with their followers which will increase the reach of your content. In addition, you'll gain relevant traffic and inbound links social signals, as well as brand awareness and can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's reputation and image to assess the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media sites which means they show as search results. This lets your company's brand appear in search results for specific queries that aren't only restricted to your business's website. But it gets even better than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well giving another opportunity for your website to be ranked in the search results. The service was temporary for a couple of months before Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.