Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to profit from the potential of it. This is especially true for companies that are investing in search engine optimization. Making and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits of social media aren't always evident. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and شراء لايكات فيسبوك [socialwb.com] other major search engines have been using online chat as part of their ranking algorithms for some time. A social engagement happens when users like, share or share a tweet about an article. The more the number of social interactions that a piece content gets, the greater social signals you send to your website. Search engines measure these social signals, and use it as a quality factor when ranking content. This is a method for search engines to identify the most popular content and also what they consider to be as high-quality. If a piece of content receives a lot of social interaction It can be quickly identified.

2.) Link Building
The days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to linkbuild by using the traditional method of creating quality content that is relevant. How do you get in touch with sites that would be willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to share it with others, should it be worth linking to. They will also promote your content to others and boost your authority.

3) Content Amplification
It doesn't matter how good your content is, it won't gain traction in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your the content you create, but it won't reach people in your list of marketing contacts. It is possible to reach new audiences via social media. When you share your content, those who follow you will also share it with their following in the event that they find it helpful. These people will then spread the word to their networks, further increasing your reach. You will also gain relevant traffic through inbound linking social signals, as well as brand awareness These can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines many things about the quality of your website as well as how much it should be considered reliable in their ranking algorithms. Social media helps to build brand awareness and amplifies the content you publish. Google calls this co-citation. Building these co-citations through social media can boost Google's trust and confidence in your website as well as helping by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing in search results pages. This allows your brand to show up in search results for search queries that are branded and not exclusive to your site. It's even more effective. Individual tweets on Twitter were initially indexed and included in search results, too which gave another means to get your content noticed in the search results. It was only for a short time, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.