5 Reasons Why Social Media Is Important For SEO

What does social media have to in relation to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun using in the past couple of years, yet it's essential to utilize it in particular if you're putting funds into SEO. While the benefits of using social media may not be immediately apparent, they're crucial to SEO help. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major شراء متابعين تويتر search engines have been using online chat as part of their algorithm for ranking for quite some period of time. A social engagement happens when people comment, like, share, or tweet on a piece of content. Content that has more social engagements will show higher social signals. Search engines look at these social signals, and consider it a quality factor when ranking content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithms consider good quality. If the content you're looking at receives a lot of social interaction it will be immediately identified.

2) Link Building
Long gone are the days of going out and asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithm SEOs must create links in by hand to create quality content that is linked-worthy. What is the best way to reach websites that are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is your solution. Social media can help you put your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. These people may also share your content with their friends which will increase the impact of your content.

3) Content amplification
You could create any good-quality content that you wish to, but it won't gain any traction without amplifying it. Yes, email marketing is an excellent method to amplify content, but it will only reach those in your database of marketing. Social media can help you connect with new audiences through your content. If you send your content out to your followers, they'll spread it to their own followings when they find it useful. They will then spread the word to their networks which will increase the reach of your content. In return, you earn lots of relevant traffic, inbound links, social signals and brand awareness - all of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site and how much it is believed to be in its ranking algorithms. Aside from amplifying your content social media also aids in build brand awareness. Google calls this co-citation. Building these co-citations using social media can improve Google's trust in your company site, as well as aiding by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media accounts and display them up in search results pages. This lets your brand show up in search results for your branded search queries that are not limited to just your company website. It's more than that. Individual Tweets from Twitter were initially indexed and included in search results too - enabling another way for your content to rank in search. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.