5 Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a rapidly growing channel for marketing that most businesses have only begun using in the last few years, however it's vital to take advantage of it in particular if you're putting funds into SEO. While the benefits of social media may not seem immediately apparent, they are vital for SEO help. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some years now. Whenever people tweet, like, comment or share a piece of content it is referred to as a social engagement. Content that has more engagements on social media will be able to show more social signals. Search engines evaluate these social signals and use them as an index of quality when ranking the content. It's a method of determining what content is popular with users and what their algorithm determines to be of good quality. A piece of content can be quickly indexed in the event that it's receiving lots of social engagement.

2.) Link Building
Long gone are the days of asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build the traditional way: create top-quality content that's relevant. What is the best way to reach websites who are willing to link to your content, if they are thought to be "unnatural"? Social media can help. Social media allows you to publish your content to appropriate audiences that are willing to link to your content, should it be worth linking to. They will also spread your content among others and boost your authority.

3.) Content Amplification
You can write all the good-quality content that you wish to, but it won't gain much traction without amplification. Email marketing is an excellent method to amplify content, but it can only reach people within your marketing database. You can reach new audiences through social media. If you publish your content to your followers, they will spread it to their own followers in the event that they find it helpful. These people will then be able to share your content with their followers, موقع تزويد مشاهدات - socialwb.com, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition All of which can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can tell search engines a lot about the quality of your site's content and the degree to which it should be believed to be in its ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. This is what Google refers to as co-citation. Building these co-citations through social media can help increase the trust Google has in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing in search results pages. This allows your brand to appear in search results for branded queries that are not limited to your company website. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results too giving another opportunity for your content to rank in search. It was temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.