5 Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the last few years. However, it's very important to leverage particularly if you're investing funds into SEO. While the benefits of using social media may not be immediately apparent, they are crucial for زيادة مشاهدات اليوتيوب; Socialwb.com site, SEO help. Out of the numerous reasons to consider the use of social media in your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some time. A social engagement happens the time when people share, like, comment or share tweets on a piece of content. The more social engagements a piece of content receives, the more social signals you build to your website. Social signals are utilized by search engines to rank content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be top-quality. If an article receives lots of engagement on social media it will be immediately indexed.

2) Link Building
It's long gone of soliciting websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating good quality content that is pertinent. How do you get in touch with websites willing to link to your site if you ask them directly, which is an "unnatural" link building technique? Social media is the answer. Social media lets you expose your content to relevant audiences who may be willing to share it with others, should it be worth linking to. These users will then promote your content to others and boost your authority.

3) Content Amplification
It doesn't matter how good your content is, it won't get much traction in the absence of amplifying it. Email marketing is an excellent way to increase the reach of your the content, but it'll only reach people within your marketing database. Social media allows you to connect with new audiences through your content. If you post your content to your followers, they'll share it with their own followings when they find it useful. The people who share it will share your content with their followers, which will increase your reach. As a result, you get lots of relevant traffic such as inbound links, brand recognition and social signals All of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines much about the credibility of your website as well as how much it should be trusted in its ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase the trust Google has in your site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media sites for some time now so they can now appear in results pages for search engines. This enables your brand to be displayed in search results that include branded search queries on more than the site of your business. It's even better. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your site to rank higher on search. The service was temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.