Five Reasons Social Media Is Essential For SEO

What exactly does social media have to in relation to SEO? At MWI we hear this a lot from current and prospective clients. Although social media has been an increasing channel for marketing in recent times, many companies haven't yet begun to take advantage of the potential of it. This is crucial when you're investing in search engine optimization. While the benefits of social media may not seem immediately apparent, they're vital for SEO support. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some years now. Social engagement occurs when people like, comment or share a tweet about an article. The more social interactions a piece of content has, the more social signals it will bring to your website. Search engines evaluate these social signals, and consider it an indicator of quality when ranking the content. It's a way to measure the content that people consider useful over what their algorithm determines to be of good quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social interaction.

2) Link Building
The days of soliciting websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to link build the traditional way: create quality content that is relevant. How do you reach out to websites that are willing to link to your content, if they are thought to be "unnatural"? Social media is the answer. Social media allows you to share your content with interested audiences who might be willing to link to your content, شراء مشتركين يوتيوب when it's worthy of linking to. They will also promote your content to others and increase your reach.

3) The amplifying of content
It doesn't matter how good the content you publish, it's not going to get much traction until you amplify it. Sure, email marketing is a great way to amplify content, but it can only be able to reach people who are in your marketing database. Social media can help you expand your reach with your content. If you send your content out to your followers, they'll spread it to their own followers If they are satisfied with the content. They will also be able to share your content with their followers, increasing your reach. In return, you earn a lot of relevant traffic such as inbound links, brand recognition and social signals All of which are used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines many things about the quality of your site's content and how much it should be trusted in its ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations are built through social media to improve Google's trust and help with branded searches.

5) Social Indexing
Since the search engines are able to index social media profiles and display them in search results pages. This allows your business to appear in search results for specific queries that aren't limited to your company website. But there's more than that. Tweets that were individual from Twitter were once indexable and displayed in search results. This enabled your content to be ranked higher in search. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.