Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear lots of questions from our potential and current clients. While social media has been a growing channel for marketing in recent years, the majority of companies have not yet started to benefit from the potential of it. This is especially true when you're investing in search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO efforts, although their benefits aren't immediately evident. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for موقع تزويد مشتركين, socialwb.com, ranking. When people share content via Twitter, Facebook or comment on a piece of content, this is called a social engagement. Content that has more engagements on social media will have more social signals. Search engines look at the social signals they receive, and consider it an index of quality when ranking the content. It's a way to determine what content people find useful over what their automated algorithm decides is good quality. Content can be immediately indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's long gone of going out and asking for websites to add links to yours. With the emergence of Google's Panda and Penguin algorithms SEOs have to build links using the old-fashioned method to create quality content that is link-worthy. How do you get in touch with websites that are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is the solution. Social media lets you present your content in front of relevant audiences that may be convinced to link to it in the event that it is worthy of linking to. These people will be able to share your content with other people increasing your influence.

3) Content Amplification
It doesn't matter how good the content you publish, it's unlikely to achieve much success until you amplify it. Marketing via email is a great way of amplifying content but it will only reach people in your marketing list. The possibility of reaching new audiences is through social media. If you share your content with your followers, they will share it with their own followings if they find it helpful. They will also promote your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand recognition, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. In addition to boosting your content, social media also helps build brand awareness. This is what Google calls co-citation. Making these co-citations with social media can boost Google's trust in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now appear on search result pages. This allows your brand to be listed in search results on search queries that are branded and not limited to your company website. But it gets even better than that. Tweets on their own from Twitter were once indexable and displayed in search results. This enabled your content to rank higher in the search results. That was only temporary for a couple of months until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.