Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to in relation to SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasing channel for marketing in recent years, most companies haven't yet begun to take advantage of it. This is especially important when you're investing in search engine optimization. While the advantages of social media may not be immediately apparent, they're vital for SEO aid. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some period of time. When people tweet, like or comment on the content they like that is known as a social engagement. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithm deems high-quality. If an article has a high amount of social interaction it will be immediately indexable.

2.) Link Building
It is long past the period when you could just go out and ask for links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs have to create links in the traditional way - create high quality content that is linked-worthy. How can you get your content to websites that will link to your website, even if they are considered "unnatural"? Social media is the answer. Social media can help you put your content in front of the right people, who could be influenced to link to it should it be worthy of linking to. They will also promote your content to others increasing your influence.

3) Content Amplification
You can make all the high quality content you want, but it won't gain much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach the people in your database of marketing. Social media allows you to expand your reach with your content. When you share your content, those who follow you will also be able to share it with their followers when they are satisfied with the content. The people who share it will be able to share your content with their followers, which will increase your reach. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition and can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand name and reputation to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. In addition to boosting your content, شراء ساعات مشاهدة يوتيوب social media also helps increase brand recognition. This is what Google refers to as a co-citation. The creation of these co-citations via social media can help increase Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for some time now so they can now show up in search result pages. This enables your brand to appear in search results that include branded search queries , which is more than just your own website. However, it's even more than that. Individual tweets from Twitter were once indexed and shown in search results as well which gave another means to ensure your content's ranking in search. This was just temporary for a few months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.