Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to in relation to SEO? At MWI, we get lots of questions from our the current and potential clients. Although social media has been an increasing channel for marketing in recent years, the majority of companies haven't yet begun to profit from the potential of it. This is especially true if you are investing in search engine optimization. Setting up and managing social media accounts are essential to aid in SEO efforts, although the benefits of social media aren't always apparent. Out of the numerous reasons to think about social media as a part of your online strategy, here are 5 advantages of it to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. Social engagement occurs when people like, comment or share tweets on a piece of content. The more social interactions a piece of content receives, the more social signals you build to your site. Social signals are utilized by search engines to rank the content. This allows search engines to determine the most popular content and what their algorithm deems as high-quality. If the content you're looking at receives a lot of social interaction, it can be instantly identified.

2.) Link Building
The days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild using the old method: make top-quality content that's relevant. How do you reach out to websites that are willing to link to your website, even if you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media lets you expose your content to people who are willing to share it with others, should it be worth linking to. Those people will also connect your content to their networks which increases the power of your content.

3) The amplifying of content
The quality of your content is, it won't achieve much success without amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. Social media can help you expand your reach with your content. When you share your content, your followers will share it with their following if they find it useful. They will then be able to share it with their followers to increase your reach. You'll also get relevant traffic through inbound linking as well as social signals and brand recognition These can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines much about the credibility of your website and the degree to which it should be trusted in its ranking algorithms. Alongside boosting your content social media can also help build brand awareness. This is what Google refers to as co-citation. Building these co-citations using social media can help increase the trust Google has in your web page and شراء متابعين تويتر also assist by using branded search terms.

5) Social Indexing
Since the search engines index social media websites, they are now showing on search results pages. This allows your company to show up in search results that include branded search queries that are not limited to just your own website. It's even more effective. Tweets on their own from Twitter were once indexable and included in the search results. This allowed your content to rank higher on the results of a search. The service was temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.