Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a fast expanding marketing channel that many companies have only just begun making use of in the last few years, however it's very important to leverage when you're investing funds into search engine optimization. Although the benefits of social media may not seem immediately apparent, they're vital for SEO aid. Of the many reasons to consider social media as a part of your strategy for online Here are five reasons why it is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time now. When people share content via Twitter, Facebook, شراء متابعين تويتر comment or share the content it is referred to as a social engagement. The more social interactions a piece of content is able to get, the more social signals you build to your website. These social signals are used by search engines to determine the quality of content. This is a method for search engines to determine what content people consider to be most valuable and what their algorithms consider top-quality. A piece of content could also be indexed instantly when it's getting a lot of social engagement.

2) Link Building
It's long gone of soliciting websites to link to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create quality content that is relevant. How do you get in touch with sites that would be willing to link to your website if asking them directly is considered an "unnatural" practice for building links? Social media is your solution. Social media allows you to share your content with interested audiences who might be willing to link to it, when it's worthy of linking to. They will also promote your content to others and increase your reach.

3.) Content Amplification
You could create any good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Yes, email marketing is a great way to amplify the content, but it'll only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. After you have shared your content, your following will also connect with their friends when they are satisfied with the content. They will then share it with their following to increase your reach. In return, you earn an abundance of relevant traffic including inbound links, social signals , and brand awareness These are all utilized by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media profiles for a few years now and this means that they appear on results pages for search engines. This lets your company's brand show up in search results for branded queries that are not limited to your company website. This is even better. Individual tweets from Twitter were at one time indexed and displayed in search results, too - enabling another way for your website to be ranked in the search results. It was temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.