Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to relate to SEO? MWI receives the information frequently from current and prospective clients. While social media has become an increasing marketing channel over the last few years, many companies have not yet started to profit from the potential of it. This is especially important if you are investing in SEO. The creation and management of social media accounts are important for supporting SEO efforts, though their benefits aren't immediately evident. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, alexa ترتيب المواقع and other search engines make use of online dialogue in their algorithm for ranking. When people tweet, like or comment on the content, this is called a social engagement. Content that has more engagements on social media will be able to show more social signals. Search engines analyze the social signals they receive, and use it as an index of quality when ranking the content. It's a way to determine what content people find useful and what their algorithm decides is top-quality. If an article has a high amount of social interaction the content can be classified.

2.) Link Building
The days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way by creating high-quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your site, if the request is considered "unnatural"? Social media is your answer. Social media lets you share your content with appropriate audiences that are willing to link to your content, if it is worth linking to. These people will be able to share your content with other people and boost your authority.

3.) Content Amplification
You can create all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Marketing via email is a great way of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they will share it with their own followings if they find it helpful. Then those people will be able to share it with their followers to increase your reach. In addition, you'll gain relevant traffic and inbound links, social signals, and brand recognition All of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website and the degree to which it should be considered reliable in their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. This is what Google calls a co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your website as well as helping by using branded search terms.

5) Social Indexing
Since the search engines index social media profiles which means they show up in search results pages. This allows your company to be displayed on search results when you type in branded search queries on more than just your own website. This is even better. Individual tweets from Twitter were previously indexed and appeared in search results, too giving another opportunity for your content to rank in the search results. It was temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.