Five Reasons Why Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing channel for marketing that most businesses have only begun using in the last few years, however it's essential to utilize it particularly if you're investing funds into SEO. The creation and management of social media accounts is extremely essential to aid in SEO efforts, although the benefits of social media aren't always apparent. There are many reasons why you should consider social media as part of your overall strategy to be online Here are five reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. A piece of content that has the highest number of social engagements will have more social signals. Search engines evaluate these social signals and زيادة مشاهدات اليوتيوب use them as an index of quality when ranking content. It's a way to measure what content people find useful and what their algorithm determines to be good quality. If something receives a lot of social engagement the content can be identified.

2.) Link Building
It's past the moment when you could simply go out and ask for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create quality content that is relevant. How do you get in touch with sites that would be willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media allows you to share your content with interested audiences who might be willing to share it with others, in the event that it's worth linking to. These people may also be able to share your content with their networks and increase the reach of your content.

3) Content Amplification
No matter how top-quality the content you publish, it's not going to achieve much success in the absence of amplifying it. Yes, email marketing is an effective way to boost the content, but it'll only reach the people in your marketing database. You can reach new audiences through social media. If you publish your content to your followers, they'll also share it with their personal followers If they are satisfied with the content. They will then spread the word to their networks to increase your reach. You will also gain relevant traffic as well as inbound linking as well as social signals and brand recognition All of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be when they rank it in their algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. Google calls this co-citation. These co-citations are built through social media to improve Google's credibility and aid in search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media sites which means they show in search results pages. This enables your brand to show up on search results when you type in branded search queries , which is more than just your company website. It gets even better. Individual tweets from Twitter were once indexed and shown in search results, too providing another method to ensure your content's ranking in the search results. It was only temporary for a couple of months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.