Five Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. While social media has been an increasing channel for marketing over the last few years, many companies haven't yet begun to make use of the potential of it. This is especially true when you're investing in search engine optimization. Setting up and managing social media accounts is essential to aid in SEO efforts, although the benefits of social media aren't always evident. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. A social engagement is when people like, alexa ترتيب المواقع comment, share, or tweet about an article. A piece of content that has more social engagements will be able to show more social signals. Search engines measure the social signals they receive, and use them as an index of quality when ranking the content. It's a way of evaluating the content that people consider useful over what their automated algorithm determines to be good quality. A piece of content could be instantly indexed in the event that it's receiving lots of social interactions.

2.) Link Building
It's long gone of going out and alexa ترتيب المواقع soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links the traditional way: create quality content that is relevant. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media lets you present your content in front of the right people, who could be in a position to influence them to link to your content when it's worthy of linking to. They will also share your content with others, increasing your influence.

3.) Content amplification
You could create any excellent content you'd like to however, it will not get significant traction without the aid of amplification. Email marketing is an excellent method to amplify content, but it'll only reach people within your database of marketing. The possibility of reaching new audiences is through social media. After you have shared your content, your following will also be able to share it with their followers in the event that they find it helpful. The people who share it will share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic and inbound links, social signals, and brand awareness All of which can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust in your company web page and also assist by using branded search terms.

5) Social Indexing
Since search engines are able to index social media accounts which means they show as search results. This allows your brand to be listed in search results on search queries that are branded and not limited to your company website. It's even more effective. Tweets that were individual from Twitter were once indexable and included in the search results. This enabled your content to rank higher on the search results. This was just temporary for a few months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.