3 Tips On How To Sell Your Information Product Without Using Hype

Do you hate selling because you think you have to use hype? Here are 3 tips on how to avoid hype and yet still write a compelling sales letter for your product.So many marketers and in particular those starting out have a fear of selling. They don't want to have to sell!Why? Because we have been led to believe that in order to sell something online you have to use hype!Just take a look at some of the sales pages out there! Do they work - well yes they seem to, but the truth is that people hate hype! Weird isn't it?I think this is why so many marketers struggle with writing sales copy. They get into a mode and think they have to use the hyped up language that they have been used to reading!

It seems to be more the case with information products than physical products. Perhaps that is because when you purchase something physical you know what you are getting but when it's information you don't really know what it is you will get or whether it will actually help you in the way you want it to.So, what can you do about it?How can you sell something without having to resort to hype? Here are 3 tips:Know The ProblemYou need to have a real understanding of the problem that your product is solving. Understand the emotions that someone would be feeling with that problem. If you have had the issue yourself then it makes it so much easier because you know exactly how you felt.When you understand how someone with that problem feels you will have a stronger desire to make it better for them and to solve it for them.Believe The SolutionYour product will provide the solution to that problem. If you truly believe that your solution is the answer then you will feel compelled to offer it!You won't be embarrassed or feel awkward. You will want to make sure you get the word out.If you don't have the belief in your solution and what it will do for someone else then how can you possibly feel right about selling it?

Offer ItThink about a friend of yours. If they had the problem that your product solves would you tell them about it? Would you offer it to them?Of course you would and that is what you will be doing when you write your sales letter. You will give people the opportunity to purchase that solution.When you know you have a solution that is going to change peoples lives for the better, then you should be happy to share that information.If you don't value your own solution then your prospects certainly won't! Internetwerbung