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Various advertisers are looking for the top advertising company for their brand. Yet you may be questioning what constitutes a top advertising agency? And how do you go about identifying and selecting the best advertising agency for the brand or firm? seo london ontario

The most apparent answer would be that the top agency is the the one which enjoys the highest profile in the industry. But what does indeed this mean? Is it the the one which wins the most advertising awards? Or perhaps the one with the most effectiveness awards? And also the one winning the most business?

The answer is that the best advertising agency for just about any advertiser depends upon what requirements you select. And the selection of requirements will depend on the strategic requirements the brand or organization has of the agency.

This kind of seems obvious, but it is just a consideration that is often overlooked in the dash often observed in the process of selecting the advertising agency to take action just like a panacea to inadequately performing advertising and marketing plans. graphic design london ontario

We have seen marketers select an company depending on industry reputation and profile alone. While this may look like it is a good starting point, it often would not deliver the promised results credited to a misalignment of the agency to the strategic needs of the advertiser.

The reason is clear when you look at how the industry defines a top advertising agency compared to how you may define a top-performing agency against the strategic requirements.

At the time you look at how agencies build their reputations it is usually through the company publications who report on the market place. The stories the trade-press statement on are: business victories and losses, new advertising campaign launches, creative awards, performance awards and senior sessions.