How To Beat Facebook Competitors With Social Listening Tools
When it comes to marketing on Facebook in this era, it goes without saying that the competition is fierce as Facebook is a very influential social media. That quite affects the purchasing decision of consumers. and is one of the channels for advertising and public relations through content or organizing campaigns to create brand awareness Create a good image for the organization and help stimulate sales to increasesocial listening tools
But as I have said that at present There are many businesses that compete for customers using Facebook as an intermediary. would have different strategies and no matter what strategy Understanding the true consumer needs and know the movement of competitors It is important that the business has a chance to be successful. The tools that can help are Social Listening Tools.
Get to know Social Listening Tools
Social Listening Tools are tools used to eavesdrop. or listen to the voices of consumers in the online world or various social media worlds through the Monitor to see the movement The voice of the consumer that is acquired is very insightful and important. Businesses can be used for a variety of purposes. Or use it to plan an effective online marketing strategy. For example, the use of
- Used to create interesting or trending content
- Improve the consumer's feelings about the brand or product development
- Generate ideas for marketing campaigns
- Know your competitors and plan a timely countermeasure strategy
social listening tools
How does this Social Listening Tool work?
For the workflow of Social Listening Tools is to set keywords, product names or words related to the brand, then AI will collect information when customers talk about that brand and analyze and summarize the results into a report for the business. can be used to plan the next marketing strategy And if a business wants to know the movement of competitors, just set keywords on the competitor's product name. By being able to compare the data to see between our brands. and competitor brands Which brand is more impressed with customers? It also helps to know the movement of competitors as well as what they are doing at this moment. when knowing the movement of competitors Businesses can use it to create a timely countermeasure strategy.
Talking about the benefits of this tool In fact, businesses can take advantage of a wide variety of Social Listening Tools. depending on the idea Or the right strategy, try to think about if the business can focus group accurately. How much will affect the business, of course, is to save the cost of marketing. Instead of wide-ranging advertising to waste the budget. But focusing on advertising to meet the target customers will help businesses have more chances to close sales. It also saves more on advertising costs.
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Why beat the competition with Social Listening Tools?
As mentioned at the outset, there are many businesses that use Facebook for marketing, no matter what product or service you sell. Of course, it's not just your business. There are still many competitors. But the problem is that you can't know who your competitors are. Maybe some know, but not all. including not knowing what competitors are doing What marketing strategies do they have? Sometimes their strategy may be more interesting than yours. But Social Listening Tools can help you know how your competitors are moving. By setting keywords, competitor brand names, AI collects, analyzes and draws conclusions, telling you what your competitors are doing. as well as consumers What is your attitude towards the couple's brand? You can use the data obtained from the analysis. come to improve the product or develop products to be better than competitors' products
Social Listening Tools will not only help you beat the competition. But it can help you win the hearts of consumers as well. The Feedback you receive, you can bring to improve the product. including providing services that meet the needs of consumers Impress customers or giving customers a positive attitude towards your brand. And you can beat your competitors in another way, which is to create good quality content by using Social Listening Tools to help make your content stand out from competitors' content such as playing with trending keywords. Using hashtags on issues that are relevant to creating content that the target customers want, etc., with the information analyzed with Social Listening Tools, businesses can be used to create as many content as appropriate. social listening tools
Example of Social Listening Tools like Mandala Analytics which is Business Intelligence or BI serves to collect data in Big data from online world or social media such as Facebook , Instagram , Twitter , YouTube and famous Web Forum like Pantip etc. Mandala Analytics can help you. Get accurate, accurate and fast information to create value for your investment. consumer awareness Plan a strategy appropriately. as well as knowing the movement of competitors every moment Support your business to be able to penetrate the target customers according to the needs of promoting quality content suitable for marketers. Strategic Planning Digital Marketing Team Digital content team and other related executives or entrepreneurs