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Intended for the email is employed for sending a commercial concept to someone, then this procedure is known as e-mail marketing. But if you look at a broader aspect, then a message which is delivered to someone or a potential customer also comes under email marketing. email lists and database

The objective of email marketing is to build brand awareness through the transmission of adverts, also to solicit sales also to get donations for business recommendations. It can be done by sending an email to existing customer base or by advertising lists respectively. Moreover, the current customers can be persuaded for the purchase of certain goods and services through email marketing.

Forms of E-mail marketing

1. Immediate Email:

This kind of email marketing involves sending a communication intended for communication through promotional message. For illustration, making an announcement for a catalog of products or providing information about a special offer. In this regard, different companies gather lists of existing email addresses of the shoppers. email database

When the email address are known, direct marketing messages are sent to the people. Sometimes, the e-mail addresses can be rented from the service companies.

2. Transactional Email:

These kinds of email marketing makes use of those communications which are produced through customer's reaction to the company. In other words, the communication is done after the recipient confirms to receive email from the company. In this regard, the messages may be in the form of dropped password reset to zero emails, order confirmation email messages, basket messages, reorder email messages, in addition to get or order confirmation emails.