Search Engine Optimization: Use It Like A Pro

For instance, if most of your site relies on JavaScript and is poorly coded, search engine spiders cannot index it. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

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Search engines improve your rankings based not just on hits, but also on the length of time of each hit. Some evidence shows that people spending more time on your site is better. This information comes from metrics such as Quantcast scores. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.

Social marketing will help raise your websites ranking in search engine results. This means you should become a member of the most popular social networks. You may have heard of Twitter and Facebook, but there are other players in the game as well. You will find many social sites that are focused on certain groups or niches, like mothers or horses. Join ones that you find relevant and use them to promote your site.

Listing with a product feed service can make your business more visible online and bring in new customers. Feeds can contain information about your business such as prices, descriptions and pictures. The next step is to distribute the feeds to online shopping sites as well as search engines. It is also possible for customers to use a feed reader to establish a subscription to your feed.

Adding a site map to you site is vital to any SEO process. Your site will be much easier for the spiders to crawl if you include a site map. The larger the site, the more maps it needs. As a rule, try to have no more than 100 links per map.

Keep the content of your website user-friendly. Adding interactive functions to your website, like allowing users to change the font to their preferred size, can help to build your online reputation. When you work on search engine optimization, you must also consider optimizing for the reader's experience, as well.

The first couple sentences of the beginning paragraph should be able to double as the tag of your HTML meta description. Most search engines use the description tag, while others use the first paragraph. Poor or ineffective content in this area can hurt your SEO.

You should research what keywords are going to best fit your business. When you are building your site, find what keywords work for you. The focus of your research should be on discovering which search terms are most common in your particular niche. Make a point of using these same words and phrases on your site in order to elevate the ranking by the search engines.

Working with too many keywords is just as bad as not having any. No more than twelve should be plenty. Use Google Analytics to learn which phrases work best.

You don't want a failed business. Ironically, even though so many people fail with web-based businesses, this is actually the one field where success is more readily obtainable due to the wide variety of methods you can implement.