Taking Your First Steps In Search Engine Optimization

Because search engines are constantly changing their criteria, search engine optimization is an ongoing effort. You should stay on top of what is going on in SEO.

It is important to use adwords ban captions within your site to improve optimization. Photos can all have captions that relate to your topic, and are a great place to strengthen your keywords.

Many of the same principles of optimizing your business to rank well with search engines are also used for optimizing your business to please your customers. This fact gets overlooked by more than a few companies.

In order to boost search engine results for your website, learn the basics of social marketing and take advantage of all the free social networking websites that are available. There are many more social networking sites besides Twitter and Facebook. You will find many social sites that are focused on certain groups or niches, like mothers or horses. Join those which match your business' field and maximize your options.

PageRank increases are not just about gaining visitors, but in keeping them on your site. It is proven that spending more time working on a site increases the page rank. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. Message boards and forums can encourage visitors to stay on your website for a long time.