5 Reasons Why Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many companies have only just begun using in the last few years. However, it's essential to utilize it particularly if you're investing resources into search engine optimization. Creating and managing social media accounts is crucial to support SEO efforts, though the benefits may not be immediately obvious. From the myriad of reasons to consider social media as part of your online strategy, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. When people tweet, like or comment on a piece of content, شراء متابعين تيك توك (funny post) this is called a social engagement. The more social engagements your content receives, the more social signals you build to your site. Search engines measure the social signals they receive, and use it as a quality factor when ranking content. It's a way of evaluating the quality of content that people are able to use in comparison to what their algorithm decides is of good quality. If an article has a high amount of social interaction It can be quickly indexed.

2.) Link Building
The days of soliciting websites to add links to yours. In the wake of Google's Panda and Penguin algorithm SEOs have to build links by hand and create content of high-quality which is relevant to linking. How do you get in touch with sites who are willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media lets you publish your content to relevant audiences who may be willing to link to your content, should it be worth linking to. These people may also be able to share your content with their friends, further increasing the influence of your content.

3.) Content Amplification
The quality of the content you publish, it won't get much traction unless you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only reach those in your database of marketing. Social media enables you to reach new audiences with your content. Once you share your content, the people who follow you will also share it with their following when they are satisfied with the content. They will then be able to share it with their followers, further increasing your reach. In return, you gain many relevant visitors such as inbound links, branding awareness and social signals - all of which are used by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site's content and how much it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now appear in the search results pages. This allows your business to be displayed in search results for branded queries that are not limited to your company website. This gets more effective. Individual tweets from Twitter were at one time indexed and displayed in search results too - enabling another way for your website to be ranked in search. However, it was only temporary, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.