5 Reasons Why Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only started taking advantage of in the last few years, however it's crucial to make use of when you're investing funds into SEO. Creating and managing social media accounts are extremely important for supporting SEO efforts, although their benefits aren't immediately evident. There are many reasons why you should consider social media as part of your overall strategy to be online There are five main advantages of it for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for quite some time. Whenever people tweet, like or comment on the content, this is called a social engagement. Content that has the highest number of social engagements will show higher social signals. Search engines look at these social signals and use it as an element of quality when evaluating the content. It's a way to measure the quality of content that people are able to use over what their automated algorithm decides is of high quality. A piece of content could be immediately indexed if it's receiving a lot of social interaction.

2) Link Building
The days of going out and asking for websites to add links to yours. With the advent of Google's Panda and شراء مشتركين يوتيوب Penguin algorithms SEOs must perform link building in the old fashioned way to create quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your content if they are not directly approached as an "unnatural" link building method? Social media is the answer. Social media allows you to place your content in front of relevant groups of people who may be in a position to influence them to link to your content if it's worth linking to. These people may also promote your content to their network and increase the reach of your content.

3.) Content Amplification
You can write all the high quality content you want however it will not gain any traction without amplifying it. Sure, email marketing can be a great way to amplify content, but it'll only reach the people in your database of marketing. You can also reach new audiences through social media. When you share your content, the people who follow you will be able to share it with their followers in the event that they find it helpful. These people will then recommend your content to their followers, increasing your reach. In return, you gain lots of relevant traffic and inbound links, as well as branding awareness and social signals All of which are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it should be within their ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. Google calls this co-citation. Building these co-citations through social media can improve the trust Google has in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in results pages for search engines. This lets your company's brand be listed in search results on brand-related queries, which aren't limited to your company website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results too - enabling another way to get your content noticed in the search results. It was only for a short time, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.