5 Reasons Why Social Media Is Crucial For SEO

What the heck does social media have to do with SEO? At MWI, we get this a lot from the current and potential clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun taking advantage of in the past couple of years, yet it's essential to utilize it in particular if you're putting funds into SEO. Setting up and managing social media accounts is important for supporting SEO efforts, although their benefits aren't immediately apparent. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some period of time. A social engagement is when people like, comment on, share or tweet about an article. A piece of content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to rank the content. This allows search engines to know the most popular content and what their algorithms consider as high-quality. If the content you're looking at receives a lot of social engagement it will be immediately indexed.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to yours. With the emergence of Google's Panda and Penguin algorithms SEOs have to build links using the old-fashioned method - create high quality content which is relevant to linking. How do you get in touch with websites that are willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media is the answer. Social media lets you put your content in front of relevant audiences that may be attracted to link to it if it's worth linking to. People who share your content with others and boost your authority.

3.) Content Amplification
You could create any good-quality content that you wish to however, it will not get significant traction without the aid of amplification. Email marketing can be a great way of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. If you post your content to your followers, they will spread it to their own followings If they are satisfied with the content. These people will then spread the word to their networks which will increase the reach of your content. In return, شراء لايكات فيسبوك you gain lots of relevant traffic and inbound links, as well as social signals and brand awareness - all of which are used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with branded searches.

5.) Social Indexing
Since search engines are able to index social media websites and display them on search results pages. This allows your business to show up in search results that include branded search queries on more than only your website. It's even better. Tweets on their own from Twitter could be indexed and were displayed in the search results. This allowed your website to rank higher on search. The program was only temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.