5 Reasons Why Social Media Is Crucial For SEO

What do social media have to in relation to SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is rapidly expanding marketing channel that many businesses have only recently begun using in the last few years, however it's very important to leverage particularly if you're investing resources in SEO. Setting up and managing social media accounts is important for supporting SEO efforts, though the benefits are not immediately obvious. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. Social engagements occur when users like, share, share, or alexa ترتيب المواقع tweet about a piece of content. A piece of content with more social engagements will have more social signals. Search engines measure these signals from social media, and use it as a quality factor when ranking content. It's a method of determining what content people find useful over what their algorithm decides is good quality. A piece of content could be quickly indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
It is long past the time when you could go out and ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs have to build links using the old-fashioned method to create quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your content , if asking them directly is thought to be an "unnatural" practice for building links? Social media is the way to go. Social media lets you post your content and share it with relevant audiences who may be willing to link to it if it is worth linking to. These people will promote your content to others increasing your influence.

3) Content Amplification
It doesn't matter how high-quality your content is, it will not gain traction until you amplify it. Marketing via email can be great method to boost content , but it can only reach people in your list of marketing contacts. Social media can help you expand your reach with your content. After you have shared your content, the people who follow you will share it with their following in the event that they find it helpful. These people will then also share it with their friends and increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition, all of which can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your website and how much it is considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your web page and also assist by using branded search terms.

5) Social Indexing
Search engines have been indexing social media profiles since a while which means that they appear on search result pages. This allows your brand to show up in search results for specific queries that aren't restricted to your website. It gets even better. Individual Tweets from Twitter were once indexed and shown in search results as well which gave another means for your content to rank in search. The program was only temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.