5 Reasons Why Social Media Is Crucial For SEO

What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to take advantage of the potential of it. This is crucial when you're investing in search engine optimization. Creating and managing social media accounts is crucial to support SEO efforts, even though the benefits may not be immediately apparent. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some period of time. When people tweet, like or comment on an article it is referred to as a social engagement. The more social engagements your content has, the more social signals it will bring to your website. Search engines measure these social signals and then use them as an element of quality when evaluating content. It's a way to determine what content people find useful over what their automated algorithm decides is of high quality. If the content you're looking at has a high amount of engagement on social media It can be quickly indexed.

2.) Link Building
It is long past the time that you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the traditional way: create top-quality content that's relevant. How do you reach out to websites that are willing to link to your content, if the request is considered "unnatural"? Social media is the way to go. Social media enables you to put your content in front of relevant groups of people who may be attracted to link to it should it be worthy of linking to. Those people will also promote your content to their friends, further increasing the influence of your content.

3) Amplification of content
You can write all the good-quality content that you wish to however it will not gain any traction without amplifying it. Email marketing is an excellent method of amplifying content but it's only going to reach those in your list of marketing contacts. Social media lets you reach new audiences with your content. If you send your content out to your followers, they will also share it with their personal followers If they are satisfied with the content. These people will then be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand recognition All of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website and how much it is considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since the search engines index social media sites and display them on search results pages. This allows your company to show up in search results that include branded search queries , زيادة مشاهدات اليوتيوب which is more than the site of your business. It's even better. Individual tweets from Twitter were once searchable and زيادة مشاهدات اليوتيوب were displayed in search results. This allowed your website to be ranked higher in search. However, it was only temporary it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.