5 Reasons Why Social Media Is Crucial For SEO

What exactly does social media have to relate to SEO? MWI gets this information a lot from prospective and current clients. Social media is a fast expanding marketing channel that many companies have only just begun making use of in the last few years. However, it's essential to utilize it - especially if you're investing resources in SEO. Although the benefits of social media may not seem immediately apparent, they are crucial to SEO aid. Of the many reasons you should think about the use of social media in your strategy for online, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some period of time. A social engagement is when people comment, like, share, or tweet about a piece of content. The more social engagements a piece of content gets, the greater social signals it will bring to your site. Search engines evaluate the social signals they receive, and use it as a quality factor when ranking the content. It's a way of evaluating the quality of content that people are able to use and what their algorithm determines to be good quality. Content can be quickly indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
It's been a long time that you could solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in using the old-fashioned method - create high quality content that is link-worthy. But how do you reach sites who are willing to link to your website if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media lets you post your content and share it with people who are willing to link to it, should it be worth linking to. They will also share your content with their network, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good your content is, it's unlikely to achieve much success without amplification. Yes, زيادة مشاهدات اليوتيوب, review, email marketing is a great way to amplify content, but it'll only reach people within your marketing database. Social media can help you increase the reach of your content. If you publish your content to your followers, they'll spread it to their own followers if they find it helpful. They will also recommend your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic, inbound linking as well as social signals and brand awareness All of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand identity and awareness can tell search engines many things about the quality of your site's content and how much it is respected in their ranking algorithms. In addition to boosting your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media can improve Google's trust in your web page and also assist with branded search queries.

5) Social Indexing
Since the search engines index social media sites and display them on search results pages. This allows your company to appear on search results when you type in branded search queries that are not limited to only your website. But it gets even better than that. Tweets that were individual from Twitter could be indexed and included in search results. This allowed your site to be more prominent in searches. However, it was only temporary, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.