5 Reasons Why Social Media Is Crucial For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to make use of the potential of it. This is especially important when you're investing in search engine optimization. Creating and managing social media accounts is important to assist in SEO efforts, though their benefits aren't immediately apparent. There are many reasons to consider social media as a part of your overall strategy to be online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some time now. When people tweet, like, comment or share the content they like that is known as a social engagement. The more social engagements a piece of content receives, the more social signals you build to your website. These social signals are used by search engines to rank content. This is a method for search engines to know what people find most useful and what their algorithm deems top-quality. The content you've created can be immediately indexed in the event that it's receiving lots of social engagement.

2) Link Building
Long gone are the days of asking for websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write top-quality content that's relevant. How can you get your content to websites who are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is your answer. Social media allows you to post your content and شراء ساعات مشاهدة يوتيوب share it with relevant audiences who may be willing to link to it, if it is worth linking to. These people will share your content with others increasing your influence.

3) The amplifying of content
You can make all the top-quality content you like however it will not gain much traction without amplification. Email marketing is an excellent method to amplify the content, but it'll only be able to reach people who are in your marketing database. Social media enables you to expand your reach with your content. After you have shared your content, those who follow you will spread it to their networks should they find it valuable. These people will then share your content with their followers, increasing the reach of your content. In return, you earn lots of relevant traffic such as inbound links, social signals , and brand awareness - all of which are used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. Google calls this co-citation. Making these co-citations with social media will help improve Google's trust in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they show up in results pages for search engines. This allows your company to appear on search results when you type in branded searches on more than only your website. This is even more effective. Individual tweets from Twitter were initially indexed and included in search results, too giving another opportunity to ensure your content's ranking in search. The service was temporary for a few months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.